The people behind HED

We trade what we teach.

No managed accounts. No signals. No copy trading. We're in the market every day using the same process we teach. That's the only honest basis for teaching it.

Coming soon
Founders portrait Real content in the works

Founder · ICT and mentorship

Héctor

He started trading the way most people do: chasing YouTube strategies and blowing up accounts in the first year. The turning point wasn't a better setup — it was understanding that trading is a probabilistic game and that consistency of process, not prediction, is what produces results over time. Today he leads HED's ICT curriculum and the 1-on-1 mentorship. The rules he teaches are the rules he follows: when he breaks them, he loses. When students break them, they lose. That's the lesson.

Founder · Live trading and analysis

Juan José

Co-founder of HED. He opens every session with the pre-market analysis — the first 30 minutes of the day are his — and leads live trading alongside Héctor. His other strength, beyond technical analysis: composure. He takes a loss, reviews it coldly and moves on. That mindset is taught at the academy too.

Trading philosophy

  • Process over prediction
  • Risk management before entry technique
  • Consistency beats optimization
  • Losing is expected — losing badly is a choice
  • The journal is worth more than the chart

What we WON'T do

Guarantee returns. Manage your money. Tell you when to buy and sell. Sell you the idea that trading is easy. Anyone who does those things is not teaching — they're selling.

How we operate

HED from the inside

Weekday live trading

Pre-market with Juan José, live trading with both mentors and post-trade review. Unscripted. 2 days/week on Basic, 5 on Premium.

Active Discord

Pre-market notes, intraday commentary and trade reviews. Real discussion, not just announcements. The mentors are present daily.

Trading psychology

A dedicated mindset channel and regular talks: handling losses and wins, knowing when to stop, and protecting your life outside trading.

Start by watching, before you decide.

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